2023

UI Design

CRO

Creative Strategy

Speedo

Speedo

Optimizing conversion rates for the world's leading swimwear brand

My Role

I served as the primary UI designer on the BMG360 team servicing Speedo, creating an internal design system and pattern library based on their brand guidelines and designing several landing pages.

Overview

Speedo is the world's leading swimwear brand. They partnered with Thesis/BMG360 for their landing page, conversion rate optimization, and creative statics services.

Landing Pages

A small sampling of landing pages I designed for Speedo.

Creative Statics

A small sampling of creative static ads I designed for Speedo.